Global Director of Digital Marketing

Company Description Oxyglow is a cosmetics company serving customers across India through a robust online platform that offers convenient access to a wide range of beauty products. The company focuses on delivering quality cosmetics with a strong commitment to customer satisfaction. Shoppers benefit from competitive pricing, including flat discounts on all products and accessible payment options such as cash on delivery. Oxyglow aims to make high-quality beauty and personal care products easily available to diverse customers, supporting a seamless digital buying experience.

Role Description The Global Director of Digital Marketing is a full-time, remote role responsible for leading Oxyglow’s digital marketing strategy across all online channels and markets. This position oversees the planning, execution, and optimization of campaigns to drive brand awareness, online sales, and customer retention. Day-to-day tasks include developing global digital strategies, managing performance marketing initiatives, coordinating e-commerce promotions, analyzing web and campaign analytics, and overseeing lead generation programs. The role also involves collaborating with cross-functional teams, managing external agencies or vendors, ensuring brand consistency across regions, and continuously testing and refining digital campaigns based on data-driven insights. The Global Director will mentor and guide regional marketing teams and report on key performance metrics to senior leadership.

Qualifications

• Strong expertise in Digital Strategy and Marketing, with the ability to create and execute integrated global campaigns.
• Hands-on experience in E-Commerce and online merchandising, including optimizing product listings, promotions, and customer journeys.
• Proven background in Lead Generation and performance marketing, with a focus on ROI and scalable customer acquisition.
• Proficiency in Web Analytics tools and methods to track, interpret, and report on digital performance and user behavior.
• Demonstrated leadership experience managing distributed or remote teams and collaborating across functions and geographies.
• Strong communication, project management, and stakeholder management skills.
• Experience in the beauty, cosmetics, or consumer goods sector is highly beneficial.
• Bachelor’s or Master’s degree in Marketing, Business, Digital Communications, or a related field, or equivalent practical experience.

Rad na daljinu: Da

Izvor: https://www.linkedin.com/jobs/view/4483925340/

Nivo: senior